Privacy policy

Last Updated: 20 September 2021

Welcome to (the "site"), a website operated in the United Kingdom by Byredo France SAS, a company incorporated in France with company registration number 794 869 354 00033 (Paris) and VAT number: FR38 794 869 354 and whose registered office is located at 35 Rue des Renaudes, 75017 Paris, France ("Byredo", "we", "us" or "our").

Byredo values its customers and respects their privacy. Any information we collect about you is held with the utmost care and security. Your visit to the Site and your use of any of the services or features we provide is subject to our Terms and Conditions of which this Privacy Policy forms part. This Privacy Policy (together with our Website Terms of Use, Cookies Policy and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting the Site or using any of the services or features offered on this Site you are accepting and consenting to the practices described in this Privacy Policy, in particular:

  • The processing of your personal data in accordance with this Privacy Policy as described in Section 3 of this Privacy Policy; and

  • The transfer of your personal data outside of the EEA and the UK as described in Section 5 of this Privacy Policy.

If you choose to decline to have your personal data processed or transferred in accordance with this Privacy Policy you may not be able to enjoy all the services and features we provide on our website.

We do not knowingly or intentionally collect any information from children under the age of 13. If you are under te age of 13 you may look at our Site but you may not make a purchase, register or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the Site, we will delete the information If we become aware that we may have inadvertently received personal information from a visitor under the age of 13 on the Site, we will delete the information from our records.

For the purposes of applicable laws, the data controller is Byredo.

This Privacy Policy does not cover information that you submit on any other websites, even if we communicate with you on those websites and even where links to those websites are contained on this Site. For example, if you post something on Facebook, Twitter, Instagram or YouTube ("Third Party Sites"), that information is governed by the privacy policies on those websites, and is not governed by this Privacy Policy. Similarly, if you post something on another website operated by any member or brand within our group ("Associated Sites"), for example on, that information is governed by the privacy policies on those Associated Sites, and is not governed by this Privacy Policy. You should always check the Terms of Use and Privacy Policies posted on Third Party Sites and Associated Sites.

Information we collect from you

Information you give us: you may give us information about you by filling in forms on our Site or instore or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our Site (which you must do if you would like to use some of the services and features we offer on our Site), subscribe to our service, or place an order on our Site. This information may include your name, address, telephone number, email address and debit or card information (if you wish to place an order on our Site). You may also submit enquiries, feedback, suggestions, ideas or other information. We may record or monitor calls that you receive from us or make to us. We do this for the security and training purposes, and to improve the services we provide to you. When you register with us you can view your personal information in 'My Account'. You can access 'My Account' directly to amend or delete any personal details, for example if you change your address. If you forget your password, simply click on the 'forgotten password' link on the register or login page and an email containing your decrypted password will be sent to the email address you originally provided.

Information we collect about you: with regard to each of your visits to our Site we may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); products you viewed or searched for; page response times; download errors; length of visits to certain pages; page interaction information such as scrolling, clicks, and mouse-overs; methods used to browse away from the page; and any phone number used to call our customer service number.

Information we receive from other sources: we may receive information about you if you use any of the other websites we (or any member or brand within our group) operate or other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site. We are also working closely with third parties (including, for example sub-contractors in technical, payment and delivery services, advertising networks, marketing services, analytics providers, search information providers, credit reference agencies, etc.) and may receive information about you from them.


Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookies Policy.

Use made of the information

We use information held about you in the following ways:

Information you give to us: we will use this information in relation to:

  • Administration of our Site and performance of our contract with you: The information you give us is necessary to enable us to (i) fulfil your order(including acknowledging your order and communicating with you if there is any issue regarding the fulfilment of your order); (ii) to make sure your order is delivered correctly;(iii) to maintain your account, and (iv) accounting, billing, reporting and audit; (v) credit checking or screening, (vi) authentication and identity checks, (vii) credit, debit or other payment card verification and screening; (viii) debt collection; (ix) safety, security, training, legal and administrative purposes.

  • Providing customer service in pursuit of our legitimate interest as a retailer: We ask for your contact details, such as your email address and telephone number, and order details to enable us to answer any questions you have about using our Site; to notify you about the status of your order and other customer care services such as identifying your shopping preferences and requirements . To provide those customer care services we may use your data for statistical and market analysis; studies; research and development by us, or a third party we appoint as a data processor but in doing so your personal data will be anonymised for the use of it by these parties. They will not receive your name, address, email address or telephone number.

  • Direct Marketing: In order to improve your shopping experience with us we want to keep you up-to-date on our latest products, promotional offers and events. If you are an existing customer, we will only contact you by electronic means (email or text) about goods and services analogous to those which were the subject of a previous sale. Otherwise, we will contact you by electronic means only if you have explicitly consented to this. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have explicitly consented to this.

  • We will only contact you with other marketing materials by post or telephone only if you have consented to this.

We may use the information you provide and the information we collect about you to build a picture of your interests so that we may tailor our communications to you to ensure they are relevant and of interest to you and so that when you visit our site we can tailor your experience so that it is easier to shop with us.

Opt-Out of Direct Marketing. You can at any time tell us not to send you marketing communications (i) by email by clicking on the unsubscribe link within the marketing emails you receive from us; or (ii) by SMS by following the “STOP” instructions provided with the message or (iii) by postal mail by following the instructions that may be included in a particular promotion. If you have registered with us, you may also opt out of receiving postal mail from us by logging into your account and amending your preferences.

  • Our service: To notify you about changes to our service.

  • Our Site: To ensure that content from our Site is presented in the most effective manner for you and for your computer, and so that we can enhance your experience of using our Site.

Information we collect about you: we will use this information in relation to:

  • Administration of our Site: To administer our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. We may collect information from visitors to our Site and analyse it to build up a picture of how people use our website. This helps us to improve the service we offer you.

  • Site improvement: To improve our Site to ensure that content is presented in the most effective manner for you and your computer.

  • Providing customer service in pursuit of our legitimate interest as a retailer. The information we collect from you will allow us to (i) allow you to participate in interactive features of our service when you choose to do so; (ii) measure or understand the effectiveness of advertising we serve to you and others, and (iii) allow us to make suggestions and recommendations to you and other users of our Site about goods or services that may be of interest to you or them if you have agreed to be contacted by us for these purposes.

  • Security of our Site: As part of our efforts to keep our Site safe and secure.

Information we receive from other sources: we may combine the information we collect from you and the information you provide to us with information we receive from other sources. We may use the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member or brand within our Group, which means our parent undertaking, Manzanita US Investments LP (a US Limited Partnership) and all of its subsidiary undertakings (terms in italicsshall have the meaning ascribed to them in section 1161 and 1162 of the UK Companies Act 2006). Please visit for more information about our Group and brands. They may use the information in accordance with their privacy policies for purposes such as: financial reporting and analysis; strategic planning; the development of customer segmentation and metrics to provide a consistent view of our customer base; the creation of inspiring content and editorial features, and the development of new products and collaborations to enhance your experience as a customer of Byredo or other brands within the Group.

From time to time we retain the services of other carefully selected and monitored companies and individuals to perform functions on our behalf in connection with the successful operation and continuous improvement of this Site. These companies are appointed as data processors. We may share your information with selected third parties including:

  • Suppliers and sub-contractors for the performance of any contract we enter into with them or you (e.g. in order to process your order and maintain your account, including the authorisation and validation of credit or debit card transactions, the provision of delivery services, the analysis of data, etc.). These companies or individuals may be provided with access to your personal details in order to fulfil their function but may not use such information for any other purpose.

  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. Online retargeting is a form of online advertising that allows us and some of our advertising partners to show you advertising based on your browsing patterns and interactions with our websites. For example, when you have visited our website then moved to another site, you may start seeing our adverts displaying special offers or reminding you of the products you were browsing on our website. The technology behind these adverts is based on cookies. More information about how we use cookies and how you can, if you wish, turn off cookies is included in our Cookie Policy. This processing constitutes profiling under the UK GDPR. We process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

  • Analytics and search engine providers that assist us in the improvement and optimisation of our Site.

We do not provide your personal details to other companies or individuals for their marketing purposes unless you have indicated when you registered that you wish to receive information about other companies products, offers and services.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  • If Byredo (or its ultimate holding company and its subsidiaries) or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms of Use or Terms and Conditions and other agreements, or to protect our rights, property, or safety (or the rights, property, safety of our customers or others). This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where we store and process your personal data

The data that we collect from you may be transferred to, and stored at, a destination outside of the country in which it was originally collected. This may include transfers outside of the European Economic Area (EEA) or the UK (including to the USA). The reason for this transfer is that some of the operations we need managed in order to complete our contract with you are located outside of the EEA or the UK, for instance, it  may be processed by staff working outside of the EEA or the UK who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with Privacy Policy and applicable law.

We use the latest strong encryption technology to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history. If you have given your consent prior to entering the details required for the ordering process, our Site will retain your Byredo account details such as your name, address, email address and purchasing history. Each time you log into your Byredo account to create a new order you must re-enter your credit card details. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Third Party Websites

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Data Retention and Destruction

We store data for as long as it is necessary to provide products and services to you and others and so long as we are legally required to do so. Information associated with your account will be kept for 24 months after your last access to the Site or your last purchase of a Byredo product . Your personal data will then be anonymised. Once we no longer require your anonymised data we will securely delete or destroy it.

Rights of Data Subjects

As a data subject and in accordance with applicable laws you have the right to the following:

  • A right of access to a copy of the information comprised in your personal data;

  • A right to object to processing that is likely to cause or is causing damage or distress;

  • A right to prevent processing for direct marketing;

  • A right to object to decisions being taken by automated means;

  • A right in certain circumstances to have inaccurate personal data rectified, locked, erased or destroyed; and

  • A right to claim compensation for damages caused by a breach of applicable laws.

Right to erasure

Requests for deletion or removal of your personal data , including information published or processed online, should be sent by email here.

Right to data portability

If you would like to access ay personal data which you have provided to us in a macinereadable format, or if you would like your data to be transferred directly to another data controller, please direct your request by email here.

Accessing and modifying your personal information

Applicable laws give you the right to access information held about you. Your right of access can be exercised in accordance with applicable laws. Any access request may be subject to a fee to meet our costs in providing you with details of the information we hold about you. Subject to applicable laws, you also have the right to update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. You may request to change or delete your personal information by sending an email to here.


Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.


Questions, comments or requests regarding this Privacy Policy are welcomed and should be addressed by email here.



No failure to exercise and no delay on the part of Byredo in exercising any right, remedy, power or privilege of Byredo under this Privacy Policy and no course of dealing between us shall be construed or operate as a waiver, nor shall any single or partial exercise of any right, remedy, power or privilege preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege on the part of Byredo.

Law, jurisdiction And language

This Site, any content contained herein and any contracts entered into as a result of usage of this Site are governed by English law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.

UK Data Protection 

Representative of controllers or processors not established in the United Kingdom (Article 27 UK GDPR):

FAO: General Manager UK
Byredo U.K. Limited
40-42 Lexington Street,