Byredo UK  - Cookie Policy

Date of Last Update: 10 february 2020

Welcome to www.Byredo.com (the "Site"), a website operated in the United Kingdom by Byredo France SAS, a company incorporated in France with company registration number 794 869 354 00033 (Paris) and VAT number: FR38 794 869 354 and whose registered office is located at 5 avenue de l’Opera, 75001 Paris, France ("Byredo", "we", "us" or "our").

Our Site uses cookies to distinguish you from other Site users. This helps us to provide you with a good experience when you browse our Site; for example, it means that we can recognise your computer when you access the Site and log into your account with your user name and password. The use of cookies also allows us to improve our Site. By continuing to browse the Site, you are agreeing to our use of cookies.

Our Site uses functional, performance, marketing and personalisation cookies. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:



  • Strictly necessary/essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use the shopping cart.
Name Description Lifespan Hostname
cf_use_ob This cookie is associated with sites using CloudFlare.  It is used to improve page load times and to override any security restrictions based on the visitors IP address.  It does not contain any user identification information.  PERSISTENT www.byredo.com
product_data_storage   SESSION static-live.byredo.com
zte2095 This cookie is set to enhance the performance and functionality of the website. SESSION byredo.com
recently_compared_product   SESSION www.byredo.com
recently_viewed_product_previous   SESSION www.byredo.com
country   PERSISTENT www.byredo.com
recently_compared_product_previous   SESSION static-live.byredo.com
form_key This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION www.byredo.com
JSESSIONID This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications. SESSION nr-data.net
recently_compared_product   SESSION static-live.byredo.com
_hjIncludedInPageviewSample   PERSISTENT ajax.cloudflare.com
__cfduid   PERSISTENT cloudflareinsights.com
recently_viewed_product   SESSION www.byredo.com
mage-messages   SESSION www.byredo.com
_hjIncludedInSessionSample   PERSISTENT ajax.cloudflare.com
PHPSESSID PHP session cookie associated with embedded content from this domain. PERSISTENT www.byredo.com
section_data_ids This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION www.byredo.com
mage-cache-storage-section-invalidation This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION static-live.byredo.com
mage-cache-storage This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION www.byredo.com
__cfduid Cookie associated with sites using CloudFlare, used to speed up page load times. According to CloudFlare it is used to override any security restrictions based on the IP address the visitor is coming from. It does not contain any user identification information.     PERSISTENT byredo.com
mage-translation-file-version   SESSION static-live.byredo.com
cf_ob_info This cookie is associated with sites using CloudFlare.  It is used to improve page load times and to override any security restrictions based on the visitors IP address.  It does not contain any user identification information. PERSISTENT www.byredo.com
recently_viewed_product   SESSION static-live.byredo.com
store   PERSISTENT www.byredo.com
mage-cache-sessid   SESSION static-live.byredo.com
OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user.  The cookie has a one year lifespan and contains no personal information. PERSISTENT .www.byredo.com
OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. PERSISTENT .www.byredo.com
mage-cache-sessid   SESSION www.byredo.com
__zlcstore   PERSISTENT byredo.com
recently_compared_product_previous   SESSION www.byredo.com
__zlcmid Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits. PERSISTENT byredo.com
store_eu_fr   PERSISTENT www.byredo.com
__cfduid This domain is owned by Cloudflare, a USA based company providing technology to improve web page loading speeds for high traffic websites. PERSISTENT cloudflare.com
mage-messages   SESSION static-live.byredo.com
mage-cache-storage-section-invalidation This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION www.byredo.com
mage-cache-storage This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION static-live.byredo.com
X-Magento-Vary   SESSION www.byredo.com
AWSALB   PERSISTENT widget-mediator.zopim.com
mage-translation-storage This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION www.byredo.com
product_data_storage   SESSION www.byredo.com
mage-translation-storage This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION static-live.byredo.com
mage-translation-file-version   SESSION www.byredo.com


  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Name Description Lifespan Hostname
_gat Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. PERSISTENT byredo.com
_hjTLDTest When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. SESSION byredo.com
_hjIncludedInSessionSample   PERSISTENT script.hotjar.com
recently_viewed_product_previous   SESSION static-live.byredo.com
_gid Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. PERSISTENT byredo.com
_hjAbsoluteSessionInProgress This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie. PERSISTENT byredo.com
form_key This cookie is used to facilitate content caching on the browser to make pages load faster. SESSION static-live.byredo.com
_hjFirstSeen Identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time. PERSISTENT byredo.com
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit. PERSISTENT www.byredo.com
_gat_UA- This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. PERSISTENT byredo.com
_hjIncludedInSessionSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit. PERSISTENT www.byredo.com
_hjid Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. PERSISTENT byredo.com
_ga Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. PERSISTENT byredo.com
_hjIncludedInPageviewSample   PERSISTENT script.hotjar.com


  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences.
Name Description Lifespan Hostname
vuid This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing PERSISTENT vimeo.com
AWSALBCORS   PERSISTENT widget-mediator.zopim.com
__zlcid This domain is owned by Zendesk. This particular domain for the company ensures that all Zendesk features and functionality are added to the site correctly. PERSISTENT static.zdassets.com
stop-geoip-redirect   PERSISTENT www.byredo.com


  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests. We may also share this information with third parties for this purpose.
Name Description Lifespan Hostname
_uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. PERSISTENT byredo.com
_uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.  PERSISTENT byredo.com
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers PERSISTENT byredo.com
MUID This domain is owned by Mircosoft - it is the site for the search engine Bing. PERSISTENT bing.com
fr Contains browser and user unique ID combination, used for targeted advertising. PERSISTENT facebook.com
  This domain is owned by Facebook, which is the world's largest social networking service.  As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.  This is used to serve targeted advertising to its users when logged into its services.  In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. SESSION www.facebook.com
_gclxxxx Google conversion tracking cookie PERSISTENT byredo.com