Byredo and Susanne Kaufmann collaborate on a limited-edition series of products
Celebrating the sensorial connection between skincare and fragrance, Byredo partners with natural beauty pioneer Susanne Kaufmann to launch a limited-edition collection of products in a conscious collaboration.
What started as a creative conversation in a restaurant in Paris between two industry innovators, developed effortlessly into a partnership that celebrates the roots of both brands. Susanne Kaufmann’s expertise in efficacious skincare powered by nature’s plants meets Ben Gorham’s knowledge of the transportive might of fragrance, resulting in a deeply moisturising scented body oil and a roll-on fragrance oil with skincare benefits.
A reflection of time and place, the series is named after Susanne Kaufmann’s home in Bregenzerwald, a forest region in the heart of the Austrian Alps where her eponymous skincare line is responsibly produced.
Here, the traditions and knowledge surrounding the healing power of local Alpine plants have provided endless inspiration for the development of her line over the past two decades.
“Our collaborations at Byredo have focused on brands and people within our immediate community. We have stayed true to this ethos with the work we have done together with Susanne Kaufmann, who we have known as a creator and an entrepreneur for many years. It was a true privilege to work with Susanne and learn from her expertise within the realm of skincare.”
— Ben Gorham, Founder & Creative Director, Byredo
“Whenever I return from a trip to a big city, the first thing I do is head out into the forest for a walk to clear my mind and reset. I am always inspired by the scents that fill the air.
This collaboration encapsulates everything I love about my home in the Bregenzerwald; the vast array of efficacious natural ingredients we have, the crisp, fresh scent of the Alpine forests that fill the air and the creative and innovative imaginations of the people who live here.”
— Susanne Kaufmann, Founder & Creative Director, Susanne Kaufmann
Drawing upon these surroundings, the fragranced oils celebrate the idyllic landscape, amplified by the green freshness of the pine trees that blanket the mountainous area.
Antioxidant rich, locally sourced plant oils that deliver moisturising benefits mingle with jasmine and hints of sweet fig to create an invigorating yet soothing aroma, reminiscent of a walk in the forest.
Inspired by the visualisation ‘where the forest kisses the sky’, Byredo and Susanne Kaufmann extend the concept beyond the fragrance itself, debuting a packaging that brings the customer into nature, evoking the deep green forest and energising blue skies of the Bregenzerwald.
With sustainability a shared mutual philosophy, the oils are packaged in recycled glass printed with sustainable ink, with cartons made from recycled cardboard.