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A Byredo Wrapping
2 complimentary samples
Secure payments
Free Shipping & 30 days free returns
Customer care 24/7 +46 40 62 07 240
A Byredo Wrapping
2 complimentary samples
Byproduct The Whoo Bag
Introducing The Whoo bag, a striking addition to Byredo's Kantha series. Fusing timeless artistry with everyday functionality,
this bag embodies the spirit of the Kantha collection—a modern homage to ancestral Indian embroidery.
At the heart of this design is an intricate celebration of craftsmanship, brought to life in our Italian atelier. Each Whoo bag is individually crafted using full-grain calf leather, its natural finish destined to develop a unique patina over time. Signature Kantha stitching, hand-braided straps, and semi-precious stone embellishments elevate this creation to treasure-like status.
Lensed by Luis Alberto Rodriguez, the campaign unfolds in stark black and white. An enigmatic owl, poised in quiet companionship, echoes the bag’s namesake. Hidden discoveries lie beneath the surface—a hand-drawn illustration, silk-screened in gold leaf, awaits under the flap. Even the accompanying key ring, woven with care and crowned by a semi-precious stone, is a keepsake.