BHOORA BHOORA
Inspired by Founder & Creative Director Ben Gorham’s Indian heritage, Bhoora Bhoora reimagines the traditional kajal his mother wore daily, transforming it into a versatile, ultra-pigmented essential for contemporary beauty. Bhoora Bhoora blends tradition with innovation, delivering a modern take on timeless eye definition—one stroke, infinite possibilities.
THE FORMULA
Designed for long-lasting wear, Bhoora Bhoora is transfer-proof, smudge-proof, and humidity-resistant, maintaining its rich depth throughout the day. Vegan and intensely pigmented, its creamy, gliding texture ensures precise application, whether used as a kajal on the waterline, an eyeliner along the lash line, or blended as an eyeshadow for a smoky effect.
THE COLOR
With deep, smoky brown intensity, Bhoora Bhoora enhances and defines the eyes, delivering a bold yet simplistic finish.
THE OBJECT
The jumbo wooden pencil, featuring a large oriental lead with a pointed tip, offers an ergonomic grip for seamless control. The pencil comes with a Byredo sharpener, crafted from 100% recycled plastic, ensuring the perfect point for precision.
HOW TO USE
Apply softly the Kajal along the lash line; on the eyelids or on the waterline
Can be easily blend on the eyelid or lash line for a smoky eye effect