Young Rose

Enter the world of Young Rose with this collector’s edition gift box. Decorated with a campaign image by visionary photographer Leslie Zhang, it opens to reveal a 100ml bottle of Eau de Parfum . Containing a free cap, embroidered with ‘Young Rose’ in English and Chinese, and a special viewer – hold it up to see the full campaign and be reminded of our youth.

Byredo exclusive. Limited quantities.

Reframing tradition through the perspectives of a new generation, Young Rose presents an ode to the perennial restlessness of youth: an olfactive diary of those who are writing their own future. By layering fiery Sichuan pepper upon a foundation of Damascus rose, the fragrance deliberately defies convention, offering a twist on classic romance.

The visual voice of a generation, Zhang inscribes a thousand-year-old poem onto young lovers for the launch of Young Rose, their body language speaking, literally, of love and longing. These are emotions that endure throughout centuries – just as the rose still stands, unwavering in its symbolism.