"Ultimately, beauty is subjective - BYREDO MAKEUP had to reflect that."
— BEN GORHAM, FOUNDER & CREATIVE DIRECTOR BYREDO
The first BYREDO MAKEUP collection, in collaboration with Isamaya Ffrench, features five core products in which the gender and identity boundaries are dissolved. As in BYREDO scents where emotions and memories are translated into fragrances, this time colour becomes the vessel.
"I wanted to create a sense of freedom in the way we approach using makeup but also in the way we communicate the products. BYREDO can be anything – that is what we are trying to establish." ISAMAYA FFRENCH, MAKEUP ARTIST & COLLABORATOR BYREDO