Self Illusion

For this holiday season, Lucia Pica taps into the landscape of the imagination, conjuring an in-between realm that exists between reality and the sense of dreams. Almost forgotten but somehow never seen before, the new collection takes us on an internal journey of this mystical place. 
Frozen colours and suspended scents, impulsive expressions and blurred abstractions – dual perspectives captivate through effervescent fragments. Memory comes back like a flash, an icy palette ignited by shimmering accents, evoking the thrill of festivities.



“I love these elements that cannot become reality,
it gives you that feeling of being transported. Illusion represents a space of imagination that feels real, that feels alive, that you’ve never seen before, but
it’s sublime.”

Lucia Pica, Creative Image and Makeup Partner


Inspired by mineral terrains, the Eyeshadow 5 Colours in Self Illusion expands the limits of the possible through the imagined. Tracing the earth yet reaching skywards, a mirage of washed blues, brown greys and deep terracotta browns come bathed in the light of golden beige and gun metal. Made for instinctive application, the creamy texture allows high colour pay-off with a single stroke, intended to be overlaid, blended and offset against each other. 

The Mascara in Eroded Echo bears us into the somnolent drift between blue and grey, an in-between shade that elucidates a quiet, haunting presence. That same strength pervades in the Kajal Pencil in Perplexed, calmly putting down roots in the rocky grey of this terra nova, outlined by nature’s unaffected ease. An occasion for celebration, the Lipstick in Red Delusion takes on a brilliant aura with its bold ruby containing infinite depths.